Building Global Brands In Asia

Look closely at the top 100 Global Brands, according to Interbrand and BusinessWeek, and one will see many European and North American favorites that have given great products or services over many years. What one won't see on that list are many Asian firms, apart from some notable companies in Japan and South Korea. The Challenges of Building Global Asian Brands' panel at the INSEAD Leadership Summit in Asia offered some insights into these and other questions, with the focus being on regional companies traditionally focused on trading, operations and technology, rather than marketing.