Bulk Email Or Opt-In Email?

There are basically two types of direct email marketing - "Unsolicited Bulk Email" and "Opt-in" Direct Email. Unsolicited Bulk Email is the practice of transmitting mass quantities of email to large lists of "Unqualified" email addresses. This practice in itself is a very controversial subject. Unsolicited bulk email is frowned upon by many internet citizens. "Opt-In" Direct Email is the practice sending commercial email to recipients that have approved of commercial email. If you really want to try bulk email marketing but aren't up to the rigors of unsolicited bulk email, consider hiring a company that specializes in direct email or using list management software such as iContact.