Business and Sustainability. Are Companies Playing To Win Or Playing Not To Lose?
Source: University of Texas (Dallas)
One of the main challenges that society faces today is how to build a sustainable World which would allow us to satisfy our present needs, without jeopardizing the abilities of future generations to satisfy their own needs. This challenge, better known as the "Sustainability challenge" can only be properly addressed by the active participation of all social actors, and particularly by the committed participation of the private sector. This participation however, requires the vision, commitment, and moreover the genuine involvement of business leaders. Business Sustainability is the process by which a company finds the balance between economic, ecological and social aims.