Business & Enterprise North East Uses Next-Generation CRM in Bid to Boost Value to Local Businesses

The creation of B&ENE represents the first step to delivering a truly regional business support service that will enable more businesses to achieve their goals and contribute to the region through creating employment and prosperity. One of nine such organizations in the United Kingdom, B&ENE uses Oracle CRM On Demand to manage and record more than 35,000 customer interactions each year. The organization worked with Oracle Consulting to configure Oracle's flexible service, marketing, and analytics capabilities to B&ENE's specific needs, deploying the solution within five months. Additional modules, built by Oracle Consulting during the implementation period, have enhanced case management.