Business Intelligence for the Retail Industry: Actionable Insights for Business Decision Makers

In the future, firms will need to continue to be cost effective but increasingly will need to focus on using data to drive revenue by better understanding their customers' needs. Increasingly, this understanding will come from supplementing internally collected data with the vast quantities of external data generated (or made accessible) by the Internet. Organizations need a new generation of Business Intelligence (BI) tools and applications to integrate this cross-enterprise, inter-enterprise and external data in order to achieve insight and transparency, across all channels. Enterprises that effectively harness the vast quantities of information that IT systems generate-both within the corporation and outside its walls-are poised to gain competitive advantage.