Business Nets: Classification And Management Mechanisms

This paper focuses on the type and management of intentionally created business networks called nets. Nets are extensively being used to achieve a variety of benefits over those of a single firm or market transaction. We propose that the effective management of different types of business net is dependent on their underlying value creation logic. Based on notion a value creation framework of three generic net types- "Current business nets", "Business renewal nets", and "Emerging new business nets" - is suggested. We argue that they pose widely different conditions and requirements for net management.