Business Process Modeling And Analysis With Savvion Business Manager
It's the end of quarter and sales numbers are below target. The sales team is pointing fingers at marketing because they aren't bringing in enough qualified leads, and marketing is responding by saying sales is at fault because they don't know how to follow up on a lead. Sound familiar? Today, many businesses lack synergy between the sales and marketing organizations due to a variety of reasons, including: Success in the sales and marketing departments is measured differently; sales and marketing have a different vision of the ideal target customer; actionable customer insight sits in dozens of disconnected databases; there is lack of a 360-degree view of customers and their buying preferences; broken processes make it impossible to track what is working.