Business-To-Business Market Research In China

The Russian market research industry is growing rapidly, driven both by domestic growth and the huge interest in the country by foreign investors. In a country where market research was virtually non-existent less than 2 decades ago, foreign and domestic agencies are conducting large volumes of work aimed at helping new companies expand into Russia and established companies defend and extend their positions. This paper examines the development of the market research industry (in particular the business-to-business market research industry) in Russia and the unique characteristics that set Russia apart from other research markets. The authors then move on to predict what the future holds before finishing with some recommendations for buyers looking to research this fascinating market.