Business Value Creation Through Branch 2.0: Intelligent Branch Communication
Source: Lippis Enterprises
Many businesses thought leaders are exploring strategies to leverage their branch assets to increase revenues and improve the branch office customer experience by mitigating branch office constraints. These thought leaders are collectively thinking in terms of Branch 2.0, which from a real estate and staffing point of view is a smaller footprint but rich in Information Technology (IT). Branch 2.0 offers a solution to the business challenges of staff skill levels, right here, right now customer transaction requirements, broad lack of loyalty thanks to increased competition and using the large branch office footprint to up- and cross-sell customers while gaining new ones.