By Invitation: The Halo Effect, And Other Managerial Delusions

The quest of every high-quality corporate executive is to find the keys to superior performance. Achieving market leadership is hard enough, but staying at the top - given intense competition, rapidly changing technology, and shifting global forces - is even more difficult. At the same time, executives are under enormous pressure to deliver profitable growth and high returns for their shareholders. No wonder they constantly search for ways to achieve competitive advantage.