Cadbury France Improves Promotion Profitability Analysis With Online Analytical Processing Solution

Cadbury France wanted to ensure the accuracy of sales and profitability performance measurements to support strategic initiatives and enable more precise profitability analysis around promotional activities, one of the key components of the company's commercial strategy. The challenge was to increase understanding of sales and product performance during seasonal events, including Halloween and Christmas and integrate product monitoring processes following the merger. Cadbury France integrated Oracle's Hyperion Essbase with Cadbury France's legacy Enterprise Resource Planning (ERP) system to improve business analytics capabilities.