Campaign Optimization Helps Global Forex Trading Increase Conversion Rate by Over 300 Percent

Global Forex Trading (GFT) is a leading online currency dealer (Also known as forex dealer). GFT wanted to increase its CTR and brand exposure on Live Search. To master this challenge GFT partnered with a media specialist from Microsoft adCenter to optimize its accounts, including: selection of relevant keywords, higher ad positioning, variations of ad creative, addition of contextual distribution, expansion into Canadian and UK markets.