Capitalizing on the Potential of Application-Oriented Multimedia Services

To capitalize on mobile internet content delivery and marketing opportunities, mobile operators need to enhance infrastructure capacity to handle large-volumes of application-oriented Multimedia Messaging Service (MMS) traffic. This white paper discusses the revenue opportunities for MMS services, the limitations of existing infrastructure and new approaches that leverage MMS bulk messaging engines to allow mobile operators to profitably deliver application-oriented MMS services that drive increased subscriber loyalty, market share and Average Revenue per User (ARPU) levels.