Catering To Consumers Atop China's Pyramid

A global recession has not quenched China's appetite for fine men's clothing. Michael Cheung, a business development manager for upscale Italian clothier Ermenegildo Zegna, says the company is performing well across China - especially in second-tier cities such as Wuhan, Chongqing and Ningbo. "Chinese retailers and customers are emerging fast," says Cheung, a 2000 Thunderbird graduate who lives and works in Shanghai. "They are hungry to learn."