Changes in the Travel Industry Lead OAD Reizen to Service-Oriented Architecture

As an independent travel organization in the Netherlands, OAD Reizen wanted to adopt a multi-channel approach at both ends of the service chain to maximize business operations and achieve a competitive advantage. OAD Reizen opted for an SOA approach leveraging Progress Sonic ESB, changing its whole business structure from the traditional chain to a network form both internally and externally. Sonic ESB offers a secure foundation for the integration of all business services and can support OAD's need to quickly and easily meet the changing demands of its business and the industry.