China Merchants Bank Leads the Credit Card Industry With SAS
Source: SAS Institute
The bank's awareness of the market led it to develop a new strategic plan that changed from merely leading the industry to actively promoting the development of industry competition. In the face of a booming credit card industry, China Merchants Bank (CMB) needed a way to effectively manage risk. The bank was also interested in analyzing a wide range of business data to fully understand and meet the demands of customers. SAS Credit Scoring helped the bank develop scorecards for risk management, credit-behavior scoring, fraud analysis, and early investigation analysis and business profitability. With SAS, CMB can guarantee high-quality assets while keeping a low 1 percent ratio of bad debt. That is far less than the industry average of 4 percent to 6 percent.