Choosing The Right E-Marketing Service: Pros And Cons

When choosing an e-marketing service, it's important not to get carried away with all the extras. Instead, stick to the basics. The author says the most important piece of advice which applies to all marketers in all vendor-selection decisions is to make sure that the vendor can actually solve the problems you need them to solve for your business, advised Shar VanBoskirk, principal analyst at Forrester Research Inc. Marketers should test this by developing scenarios which represent their expected business challenges and then asking vendors to show how they would attack this issue.