CityIQ: Launching a New Service to the City and Beyond
Following a successful project with a major city player, CityIQ was launching a new practice that offered expert procurement advice and solutions to its core client base as well as opening up avenues to potential customers in other sectors. It had held a number of select workshops and briefings, and wanted to publicise these further to maximise attendance. Aspectus' goal was to promote CityIQ's expertise in the financial services titles, but also break the company into alternative publications, and deliver coverage that would add extra weight to CityIQ's own marketing activities. CityIQ chose Aspectus because of the quality of the coverage secured in the financial services media for other clients.