Closing the Data Privacy Gap for Siebel CRM Applications
This white paper explains why protecting sensitive information and ensuring privacy have become high priorities. News headlines about the increasing frequency of stolen information and identity theft have focused awareness on privacy breaches and their consequences. In responding to these issues, data privacy regulations have been enacted around the world. Although the specifics of these regulations may differ, failure to ensure data privacy compliance can result in millions of dollars in financial penalties and jail time. Companies also risk losing customer loyalty and destroying brand equity. The impact is serious enough to put a company out of business.