Cloud Business Models and Sustainability: Impacts for Businesses and e-Research
Source: University of Southampton
Cloud Computing provides added value for organisations; saving costs in operations, resources and staff - as well as new business opportunities for service-oriented models. Achieving long-term sustainability is an important success factor for organisations, as failures to do so may result in Internet bubbles or crashes experienced in 2000s. This paper reviews current cloud computing business models, and provide recommendations on how organisations can achieve sustainability by adopting appropriate models. Extensive work has been done on investigating business models empowered by Cloud technologies. Several papers illustrate the importance of classifying the right business strategies and models for long-term sustainability.