Coca-Cola Enterprises Accelerates Executive Communications

Coca-Cola Enterprises (CCE) began as an amalgamation of different independent bottling companies. Coca-Cola Enterprises wanted to quickly communicate company's new strategic direction and develop common vocabulary to ensure consistency of messaging. The challenge was to enable CEO to create personal connection with employees. As a solution the company developed internal executive communication strategy and roadmap, deployed Unified Communications solution and used live video, video on demand, audio, broadcast voicemail, and e-mail.