Common Short Codes: The Time is Now for Mobile Marketing and Outreach

Mobile marketing offers one of the most effective and rapidly evolving opportunities to engage with target audiences in new ways. In the developed world, the cell phone is the ubiquitous "Third Screen" in most people's lives and one that they are rarely without. For hundreds of millions of people in the developing world, the cell phone represents the "Only Screen" in their lives and makes these new audiences easily and individually reachable for the first time. Today, cell phones represent the most personal and intimate way to communicate with individuals. However, while mobile marketing offers great promise, there is confusion on where organizations should start with their mobile outreach efforts and how best to reach target audiences.