Comparison Of Segmentation Approaches
Source: Decision Analyst
You've attended the alignment meeting with all key stakeholders during which business and research objectives have been thoroughly discussed. All have agreed that segmentation is the appropriate research approach to fulfill the goals. Qualitative research has been conducted to illuminate the end-user's experience with the product or service. Insightful questionnaire items have been constructed and implemented in the quantitative survey. The survey has been fielded to a sufficient sample of respondents.