Compatible Aims: Sustainability And High Performance
No company today can avoid the issue of sustainability. How to approach this challenge remains an open question, however, as it can seem to be much more about what not to do than about outperforming the competition. In reality, leading companies are already turning sustainability to their advantage by applying the three building blocks of high performance. The paper explains how sustainability has become a critical issue on the corporate agenda, why companies need to rethink the issue of value, and how some leaders are reshaping their strategies, capabilities and cultures to their advantage - and setting the tone for other businesses to emulate.