Competing With A Market Leader

If your industry is dominated by a large and powerful competitor, perhaps one that is so successful that they have become the household name on the tip of every customer's tongue, you may be ready to throw in the towel and start looking elsewhere for business success. Before you do, however, hold onto that towel and reconsider your options! The business model paradigm that makes your competitor great could provide you with exactly the right tools to differentiate yourself and discover a better way to meet customers' needs.