Competitive Benchmarking Of E-Products

In the product world, benchmarking of competitive products is an important part of an overall product development process. The establishment and implementation of an effective benchmarking process helps to identify cost reduction opportunities, functional improvement areas, and help to identify the Voice Of the Customer (VOC) that will drive the development of new products. Product benchmarking activities consist primarily of the acquisition of competitive products, product tear down and review, component attribute analysis such as size, mass, and material type, and a rigid documentation process allowing further product and comparison analysis of multiple products to be conducted.