Consolidation of Media Servers and Open Service Creation
Legacy Interactive Voice Response (IVR) systems suffer from the disadvantages of slow service changes, inefficient resource allocation, awkward scaling and the inability to accommodate next generation networks. These issues can be resolved by using future-proof media server based architectures. Media servers are media processing platforms that are connected to the core network and provide open interfaces for application servers. Operators can establish a front end media server that connect end users to a wide range of interactive voice and video response services which may include prepaid IVR, voice mail, and ringback tone. Media server based architectures streamline operator networks, while facilitating reliable and responsive service development with a minimum of capital and operational expenditure.