Consumer Attitudes on Health & Wellness: Can You Position Your Healthy Products for Success in an Unhealthy Economy?

The Euromonitor data illustrated that while Powerful Nutrition categories will be affected by the economic downturn, they will exhibit considerable resiliency. These conclusions were consistent with the Mintel recommendations to emphasize the 'Goodness' and positive messages for Health and Wellness products as a means to meet consumers' need to take control of their health. Likewise, the webinar registrant data also confirmed that controlling costs is balanced with interest in new concepts and exploring use of functional ingredients for new and improved healthy food products. They hope that these multiple viewpoints have increased their confidence in moving forward with strategies to support and expand their Health and Wellness product lines.