Consumer Attitudes Towards Payroll And General Purpose Reloadable Prepaid Cards

The NBPCA's latest consumer opinion survey, A Survey of American Consumers: General Purpose Prepaid Cards/Payroll Cards, was undertaken to develop a deeper understanding of consumer attitudes on two increasingly important network branded prepaid card1 applications. Survey respondents were screened to include only low-to moderate-income consumers, defined for the purposes of the survey as individuals with an annual household income less than $50,000. Compared to more affluent Americans, low-to moderate-income consumers have a higher likelihood to be paid in cash; use the services of a check casher; and/or pay bills using cash, money orders, or the check of a friend or family member.