Content Management Systems Deliver SEO Oshyn, Inc.

Search engine optimization is a complex, multi-faceted effort. It is also an effort that spans the life of a CMS site. In the same way sites constantly need fresh content to remain successful and relevant; a successful SEO campaign requires diligence throughout the life of the site. Content Management Systems can not only facilitate content updates for business users, but they can also enable the constant tuning and tweaking necessary for an active, ongoing SEO program. This whitepaper details the SEO-friendly features that a content management system should possess, how content management systems can work with emerging Rich Internet Applications (RIAs) and how to avoid the pitfalls of some content management systems.