Context-Aware Personalized Mobile Web Search Techniques-A Review

The advent of the Web has raised different searching and querying problems. Keyword matching based querying techniques used by various search engines, return thousands of Web documents for a single query, and most of these documents are generally are unrelated to the users' required information. Queries submitted to a search engine may have ambiguous meanings. For example, depending on the users, the query "Apple" may refer to a fruit, the company Apple Computer and so forth. Thus, providing personalized query suggestion (e.g., users interested in "Apple" as a fruit get suggestions about fruit, while users interested in "apple" as a company) will help the user in getting the desired information.