Coop Uses the SAP BI Accelerator From HP to Analyse Customer Purchase Data

Coop is Switzerland's second largest retail trading group. Organised into five sales areas, Coop operates over 1500 sales outlets and employs over 45,000 employees. In the field of Eco and Fair Trade products, Coop is the clear market leader. It needed to be able to tailor its product range even more closely to customer requirements, Coop was on the lookout for a solution that would allow them to analyse data from individual points of sale in detail. Coop migrated to the latest version of the SAP NetWeaver Business Intelligence platform in 2007, thereby enhancing its comprehensive SAP ERP system for merchandise management processes.