Cooperative And Competitive Relationship Strategies In Supply Chains: Evidence From Russian Market

Supply Chain Management (SCM) - is one of the most popular and rapidly developing concepts in the field of strategic management, marketing and logistics in past decade. It was conceptualized as strategic-level logistics at the 80-s and then developed in different perspectives; such as marketing, logistics, strategic management, supply, etc. Probably the greatest influence on SCM concept was made by the theory of strategic management, which includes competitive strategies introduced by M. Porter, resource-based approach and the concept of core competences. Today SCM is widely adopted concept, popular among researchers, consulters and practitioners and getting more and more important for marketing specialists.