Corporate Blogs For Technology Businesses: Authentic Marketing At Work

The rules for reaching your buyers through online communications have changed dramatically. Most marketers know and use several ways to tell their story on the web: email marketing and newsletters, through the media (hoping that online reporters write good things) or via a company's marketing communications website. While these tools are important, now we have another important alternative: the Corporate Weblog (blog). Blogs are one of the few forms of marketing that, done well, are considered authentic thought leadership by the market.