Corporate Citizenship: Profiting From a Sustainable Business
Source: Economist Intelligence Unit
Corporate citizenship is becoming increasingly important to business sustainability. It provides benefits that are both tangible - such as reducing waste and increasing energy efficiency - and intangible - such as improved employee productivity. This report is based on the hypothesis that corporate citizenship can help to improve the bottom line. The strategy is characterised as much by a hunger for new business opportunities as by the urge to do the right thing. However, beyond a small cohort of leading companies, most US firms have yet to maximise the business benefits of corporate citizenship. They are seen as lagging behind their European counterparts. But they are catching up.