Corporate Strategy And Market Creation In Context Of Deep Poverty

Prof. Christian Seelos, Adjunct Professor and Director of IESE's Platform of Strategy and Sustainability (IPSS), talks about his award-winning paper, "Corporate Strategy and Market Creation in Context of Deep Poverty." Profs. Christian Seelos and Johanna Mair have been named Gold Prize winners by the International Finance Corporation (IFC) and Financial Times second annual essay writing competition.