Crafts Superstore Gains Control, Cuts Costs With HP Indigo Presses

Hobby Lobby is always looking for an edge on its competition. Several years ago, it found that edge in an unexpected place: printing labels and store signage in-house, using HP Indigo presses. Hobby Lobby wanted to provide cost-effective in-house printing with superior control and flexibility. Hobby Lobby has deployed three HP Indigo presses to produce in-store signage and labels serving more than 400 stores nationwide.