Crafts Superstore Gains Control, Cuts Costs With HP Indigo Presses
Source: Hewlett-Packard (HP)
Hobby Lobby is always looking for an edge on its competition. Several years ago, it found that edge in an unexpected place: printing labels and store signage in-house, using HP Indigo presses. Hobby Lobby wanted to provide cost-effective in-house printing with superior control and flexibility. Hobby Lobby has deployed three HP Indigo presses to produce in-store signage and labels serving more than 400 stores nationwide.