Creating Meaning In Day-To-Day Work

Creating meaning in the day-to-day work of cleaning toilets or designing shoes may be less about improving the specific work conditions - assuming they are in satisfactory shape - and more about changing the perspective of your people. Meaning is in the eye of the beholder. The more you can create peak experiences - whether it's coming face-to-face with an appreciative customer or building a sense of deep community amongst your people - the more likely your employees will see the meaning in what they, and the company, do.