Credibility, Vision And Communication: Keys To A Good Reputation

Shakespeare once said that "The purest treasure mortal times afford is spotless reputation." Truly, the reputation of the CEO has become vital to success in business, as it constitutes a potential source of competitive advantage and a boost for financial results. In fact, it has been demonstrated that there is a direct correlation between corporate reputation and stock price, and the reputation of the CEO is among the chief factors determining that of the company, by means of a process of reputational transfer.