CRM at a Glance: Salesforce.com Vs. Siebel
Source: TSG One Stop
CRM provides a holistic view for a company's interactions with its prospects, contacts, and accounts. The accurate data entry of multiple aspects of the customer experience can provide reports and analytics to help Executive Leadership to better qualify leads, identify patterns among sales reps, spending, marketing initiatives, lead conversions, customer service, product acquisition, discounting, and customer retention. The solution a company chooses should be one that encapsulates functionality that best fits the business needs within time and resource constraints. Salesforce.com and Siebel offer varied functionality and extreme differences in the assessment of time, money, and resources. A careful evaluation of the items presented in this white paper should help a company to begin the assessment of which solution better fits its needs.