CRM Vendor Hones User Experience for Better Business Results

Entellium, a customer relationship management (CRM) vendor and Microsoft Gold Certified Partner, continually pushes the boundaries of on-demand CRM, borrowing design concepts from video games and adopting an innovative smart-client architecture for its award-winning Rave software. When it came time to update Rave, Entellium chose Windows Presentation Foundation, the unified programming model for creating breakthrough experiences on Windows. The solution uses a software-plus-services approach that combines low-cost subscription services with a rich user experience that benefits from local processing and local data storage. The new Rave offering increases sales representatives' productivity with offline functionality, an intuitive user interface, and support for customized sales workflow processes.