CRN - Big Sales to Smaller Businesses - Aug 7th 2009
Small and Medium-sized Enterprises (SMEs) turn to VARs to help them implement the IT applications on which their businesses depend. Year on year, this becomes more onerous because these applications have moved from being 'Nice to have' to 'Vital'. Even a relatively mundane application such as email has become a driver of communication both internally and externally. For many SMEs, their web site is a front window, shop counter, till and customer support desk without it business stops.