Croatia-Based Oil Firm Enhances Operations, Achieves 100 Per Cent Accurate Retail Data

INA is a leading oil and gas provider in Croatia. Established in 1964, the company employs more than 15,000 people at its regional offices, and gas and retail stores. Until 2006, INA business and marketing teams relied on the sales data provided by gas and retail stores to manage stock and plan new marketing initiatives. However, the process for consolidating data was unreliable and employees frequently worked with inaccurate and outdated information. In June 2004, INA collaborated with Microsoft Gold Certified Partner IN2, to develop a service-orientated architecture. With the new solution, based on Microsoft BizTalk Server 2006, marketing and business teams can access real-time data from the company's systems and use this to effectively support business operations.