Customer Assurance Leads to Plunging Costs and Climbing Profits

The company is one of the largest financial organisations in Europe with 40 million customers, over 10,000 branches and an operating profit of over $5 billion ($7 bn). The challenge was that organization needed to guarantee customer confidence in order to ensure adoption of online banking services and failure to do so mean that realization of operating cost reduction and customer growth would not materialize. It deployed RSA SecurID tokens, which also includes RSA Authentication Manager software that enables rigorous and easy token management and the technology was initially rolled out to 60,000 employees and then to 700,000 customers.