Customer-Centric CRM: Fully Optimizing CRM
Source: RightNow Technologies
Customers, after all, are your most important assets. Discover how to rethink your CRM processes from the outside in, and evolve your current CRM projects around a customer centric strategy. This white paper from the Yankee Group explains how Customer Lifecycle Care is a key driver for improved CRM performance, ensuring every touchpoint is effectively leveraged to produce maximum business value.
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