Customer Data Integration: Managing Customer Information as an Organizational Asset
Who are your customers? Which products and services are they buying across your enterprise? How much business have they transacted with your enterprise so far this year? Where do they conduct business besides your firm? If you don't have an enterprisewide solution for Customer Data Integration (CDI), it's unlikely you can answer any of these questions with a respectable level of accuracy. Therefore, you don't know who your most profitable customers are, and, in turn, you don't have a viable strategy for retaining and growing them. If a customer is in peril, you won't know it until they churn - and maybe not even then.