Customer-Focused Selling Really Works-For Your Business And The Customer

Expectations were high for the new direct sales center that Timeless Insurance, Inc. (not the real company name) had created. TV and print ads were running, supplemented by a new web site and Internet campaign. The center was well-equipped with telecommunications technology, and the staff had been carefully recruited and oriented to its mission. The center was prepared to manage a high volume of inquiries from consumers, with a goal of converting calls to applications for individual health insurance.