Customer Relationship Management in Retail Banking
Source: Electronic Data Systems
Retail banks are facing greater challenges than ever before in executing their customer management strategies. Intensifying competition, proliferating customer contact channels, escalating attacks on customer information, rising customer expectations and capitalizing on new market opportunities are at the top of every bank executive's agenda. In looking for ways to drive growth, banks need to evaluate their customer management strategy. EDS' deep experience in implementing CRM solutions for global financial services clients has positioned them as a recognized leader in the CRM industry. They optimize the customer experience and increase satisfaction and profitability, while dramatically reducing their clients' operating costs.