Customer Relationship Management - Integration for a Customer Centric View

Today's small and medium sized enterprises (SMEs) see a need for automating their front office sales and customer relationship management (CRM) tools to their back office accounting and financial systems. The most recent trend for meeting this need within customer centric organisations is front to back office integration. The goal of integration is to provide a complete view of all customer interactions in order to make more insightful business decisions . This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful integration project.